So I'm flipping through a magazine at work (yes it was Ralph Magazine) and I see an 'ad' letting people know about the level of recycling in the print media Industry.  To paraphrase 76% of print media gets recycled up from only 28% 16 years ago.  It was a surprise to see a message like this inside a magazine, but a good one. 

I'm always mindful of how wasteful my industry is, from all the paper printed daily for throw away news to the plastic we use in home deliveries and the paper in the office.  I always knew our paper returns where recycled, we take them straight to Visy Recycling at the moment for News Ltd.  Still to see that there is a dedicated body the Publishers National Environment Bureau to organise the industry makes me feel a bit better.  Its probably as much a marketing tool as it is a genuine initiative but still if it gets good results then it is helpful.

For as long as I have been in the Newsagency business I should have known these sorts of details a long time ago but oh well, Life is all about learning.